Nikon 5653

Frank Ahrens

Frank leads BGR Analytics and is part of the BGR Public Relations team.

Washington, D.C.
Media Strategy, Content Creation, Social Media, Relationships with U.S. Media, Korean Economics and Politics
The Washington Post, Hyundai Motor Co.

Frank Ahrens, a Principal and Head of BGR Analytics, joined the firm in 2014. He uses data analytics to help individuals, corporations and governments identify winning strategies and employs the full range of earned- and paid-media tactics to improve clients’ profiles and protect their reputations. Working with terrific BGR colleagues, Frank builds relationships with top-tier U.S. media, creates print, digital and video content and deploys the latest SEO tactics. He helps clients land high-profile op-ed placements, score coveted TV news show bookings and produce positive, fact-based content designed to win Page 1 of Google search – an indispensable skill when crisis hits. Working with BGR’s Data Science Team, Frank established BGR Analytics in 2023, which creates data-based rankings of countries and states that give clients the intelligence they need for the most important decisions they make.

Frank has arranged client interviews with Fox News, CNN, The Washington Post and major wire services. Client op-eds have appeared in the New York Times, the Washington Post and the Wall Street Journal. Frank’s clients have included the governments of South Korea, Panama and India, top-tier brands such as CJ Group, Bose and LSG Sky Chefs; and high-net-worth individuals in Hollywood, Europe and the Middle East.

Before coming to BGR, Frank was Vice President of Global Corporate Communications for Hyundai Motor at the automaker’s Seoul, South Korea, headquarters. He worked closely with Hyundai Motor government affairs offices in Washington and Brussels on breaking and long-range issues including labor, energy and trade. During Frank’s tenure, Hyundai was named “Fastest Growing Brand” by Interbrand in 2011 and 2012.

Frank is the author of “Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan,” the story of his three years as the only American at Hyundai Motor headquarters. It was named a Best Book of 2016 by the New York Post.

Prior to Hyundai, Frank worked for 18 years as an editor and reporter at the Washington Post. He covered the global financial crisis of 2008-2010 as well as the media and entertainment industries. Frank appeared frequently as a media industry expert on CNBC, MSNBC, PBS and other networks. He continues to write on international and industry matters, with articles appearing in Foreign Policy, Forbes, Automotive News, PR News and The Diplomat.

Areas of Focus

  • Strategic Communications
  • International Relations
  • Digital Reputation Management
  • Content Creation
  • Data Analytics
  • AI


  • West Virginia University

    BSME, Mechanical Engineering, History
  • Affiliations

    Korea Society