A humble guide to the election – by BGR PR President Jeffery Birnbaum

The Hill

June 29, 2020
BY JEFFREY H. BIRNBAUM

Three words rarely uttered in Washington should become its new mantra. They are: “I don’t know.”

The 2016 presidential election and the timing of this year’s pandemic should have cured the nation’s capital of making predictions. Yet prognostication remains a staple of public discourse.

That’s a shame. When someone confidently projects who will win the presidential election this year, the appropriate response is to politely turn away and do something else. Nobody knows what’s going to happen.

At the same time, a few considerations grounded in past elections — but short of soothsaying — have a chance of holding up.

The first is: Whatever is important today won’t be as important five months from now.

The public’s attention is riveted by something new almost every week. But that changes all the time. Injustice against Blacks, the economy’s decline, and the need to defeat COVID-19 are challenges that won’t disappear. But significant new issues surely will emerge by November and, to repeat, we don’t know what they’ll be.

Second, watching the news is not a good way to guess who will win the election.

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In Coronavirus Crisis, South Korea Shows How Government PR is Done

PR News

March 16, 2020

BY FRANK AHRENS

At its core PR is about relating information to the public. Few governments are doing that better than South Korea as it battles coronavirus.

South Korea wouldn’t think of its transparency and rapid communication of information as public relations. But PR pros recognize South Korea’s use of openness and transparency. They would admire its tactics, speed and technology.

Outside of China and Italy, coronavirus has hit no country harder than South Korea. More than 82,00 cases are reported (as of March 16, 2020). Fortunately, new cases have been trending down in recent days.

Communications Helping

The nation’s success against the virus is attributable in part to the varied, transparent and innovative ways the government has been communicating. Importantly, the communication is aimed at citizens and foreigners living in the country. Some highlights:

The Korean Centers for Disease Control conducts twice-daily briefings in English. In addition, it is offering daily updates in English. Seoul-based international media has lauded these briefings.

Every campaign needs a slogan. The country’s Ministry of Foreign Affairs created one based on the acronym TRUST. Some of the language is clunky (as in any document a committee creates), but it effectively outlines five pillars of the government’s response.

Testing and Convenience

Testing also has played a major role. The nation of 51 million has conducted more than 222,000 tests, far more than any other country – including China – per capita. South Korea has made testing free for anyone who wants a test and has made it convenient.

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