BGR PR Principal Frank Ahrens on the Youth Movement in Korean Corporate Culture and Society

A new generation of familial leadership is relaxing business culture.

Frank Ahrens

Foreign Policy 

There’s a change underway in South Korean corporate culture. It’s subtler than the country’s massive cultural hits like BTS, Blackpink, K-dramas, and the Oscar-winning Parasite—but in the long run it may be more important.

Young professionals are rattling the rigid, hierarchy-bound corporate systems that have become a core part of Korean working life. Unlike in the past, they are finding a sympathetic ear in C-suites across South Korea, which are increasingly filled with Generation X and even millennial executives. This confluence is already causing a massive shift in the way the country does business.