WASHINGTON, D.C. (April 17, 2026) – BGR Group, Washington, D.C.’s premier bipartisan lobbying and public relations firm, today announced a strategic partnership with Tunnl, a leading audience intelligence platform, to further strengthen its advocacy and communications offerings through advanced data, targeting, and measurement capabilities.
The partnership brings AI-powered audience intelligence into BGR Group’s bipartisan advocacy offering, enabling clients to better understand and engage the audiences that shape policy outcomes. By integrating research, targeting, and execution into a single workflow, BGR can deliver even more precise, coordinated, and effective advocacy campaigns across federal, state, and local environments.
“Effective advocacy must constantly evolve. Research, strategy, and execution must be increasingly integrated. Tunnl helps to achieve that integration,” said Bob Wood, Chairman and CEO of BGR Group. “Tunnl adds a powerful AI-driven data and technology layer to our work, allowing us to efficiently deliver more focused campaigns that help clients achieve results in an increasingly complex communications environment.”
“The most effective advocacy campaigns today are built with an intelligence edge, a real-time understanding of audiences that connects research, targeting, and measurement in a way that amplifies every other asset a firm brings to the table,” said Sara Fagan, Co-Founder and CEO of Tunnl. “Partnering with BGR means their clients get that edge — AI-powered, connected campaigns that deliver more coordinated, more sustained impact across every channel that matters.”
Tunnl’s platform is built on a proprietary data foundation that includes voter, consumer, and professional datasets, along with more than a decade of insight into political behavior, issue salience, and persuasion dynamics. This approach goes beyond traditional demographic targeting to incorporate attitudinal insights, media consumption patterns, and indicators of influence and engagement, giving BGR clients a more complete and actionable view of key audiences.
Through this integration, BGR clients can activate campaigns seamlessly across programmatic, social, connected TV, and other major channels. The result is consistent, reinforcing messaging delivered to priority audiences across platforms, improving both efficiency and impact.
As part of the partnership, BGR will incorporate Tunnl’s advanced audience intelligence capabilities into its campaign strategies — helping to identify and understand the networks and communities that shape how policy issues are framed and discussed. This allows BGR to complement its direct advocacy with tailored communications that address the broader environment surrounding key policy decisions.
For more information, please contact Jo Maney at jmaney@bgrpr.com.
